Nike's D2C sales will comprise a third of its total revenues - Insider Intelligence Trends, Forecasts & Statistics
![Nike Online Sales Grew 31% Over Labor Day Weekend & Kaepernick Ad Campaign | by Edison | Edison Discovers | Medium Nike Online Sales Grew 31% Over Labor Day Weekend & Kaepernick Ad Campaign | by Edison | Edison Discovers | Medium](https://miro.medium.com/v2/resize:fit:1400/1*rv9g9WGj34eCI6QW3dtmPw.png)
Nike Online Sales Grew 31% Over Labor Day Weekend & Kaepernick Ad Campaign | by Edison | Edison Discovers | Medium
Statista - Nike's better-than-expected 70% boost in its sales was largely driven by "direct-to-consumer" business, cutting out the middleman and moving more towards selling directly to consumers, at the expense of traditional
![Nike to Focus on Direct to Consumer and Online amid Poor Sales Growth | Supply & Demand Chain Executive Nike to Focus on Direct to Consumer and Online amid Poor Sales Growth | Supply & Demand Chain Executive](https://img.sdcexec.com/files/base/acbm/sdce/image/2017/03/nike_shoes.58d520c703ee1.png?auto=format%2Ccompress&fit=crop&h=288&q=70&w=512)